How to use the brief generator
Set aside ten minutes and answer the questions in order. The first five describe your business; the rest describe the job the website has to do. Write the way you would explain things to a customer at the counter, not the way a brochure sounds. Short answers are fine.
Your answers are kept in this browser as you type, so you can close the tab and finish later on the same device. When you are happy with it, copy the brief, download it as a text file or print it.
Fill in what you know
Leave anything blank that you are not sure about. The brief updates as you type, and you can copy it or print it to send with your order.
What to do with your brief
Send it with your order or paste it into the contact form. A short, honest brief beats a long vague one: we use it in the consultation to ask the right follow-up questions, then we write the words for you.
Not sure about an answer? Leave it blank. Part of the consultation is helping you decide, and every package includes 10 revision rounds so nothing is final until you say so.
What a useful answer looks like
Five of the fields do most of the work. Here is what a strong answer gives us for each one.
- Who are your customers. Describe the person and their situation rather than an age bracket. "Homeowners with older houses who need a leak fixed this week" tells us far more than "adults 30 to 60". If you serve two very different groups, give each one its own line.
- Main services or products. Use the names customers actually say, one per line. If people ask for a "brake job", write that instead of "automotive braking solutions". Put a star next to the one or two services you most want more of.
- What visitors should do first. Pick the single action that starts a paying relationship. Other actions can still live on the site, but one button gets the top spot on every page, and settling it now saves a revision round later.
- Websites you like. Give the address and one specific reason, such as "the menu is easy to read on my phone" or "the photos fill the screen". "It looks clean" is hard to act on; a detail we can point to is easy.
- What must not appear. List anything that would cause trouble if it showed up: a service you stopped offering, an old address, a partner you no longer work with, or a word your trade avoids. This field is as useful as anything you want included.
Common mistakes when writing a brief
- Describing the business you hope to run in three years instead of the one a customer can hire today.
- Pasting a competitor’s wording as your service list. We write original copy, so we need to know how you actually work.
- Leaving out where you work, or naming every town in the region when you only want jobs close to home.
- Forgetting tools you already pay for, like a booking app or an email list, which then have to be untangled after the build.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep going
What to send your designer · Plan your website · Website launch checklist · Plans and prices
