What a solar installer website needs to do
Homeowners considering solar want to understand how it works before they talk to a salesperson. A site that explains the steps, shows real roofs and answers common questions builds trust and gets the first call.
People searching for a solar installer usually decide in seconds. Your site should answer the questions below before they have to ask.
Request an assessment
Address and electric bill
Learn how solar works
Plain-language guide
See local installs
Photos by city
Understand the process
Steps from design to activation
Timing matters. Spring and summer are busy, and year-end tax incentives push fall decisions.
The pages a solar installer website needs
A solar installer site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with a simple explanation — sets the tone
- ✓How solar works
- ✓Installs and gallery
- ✓Financing and incentives overview
- ✓Free assessment
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on solar installer websites
- ✓Jargon-heavy copy
- ✓No local proof — buyers want neighbors
- ✓No process
Getting found: SEO basics for a solar installer
- ✓Name services and the town — "solar installer in your town"
- ✓Publish guides
- ✓Show certifications
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a solar installer website costs
Most solar installers fit Business Extra: $1,500 one-time for up to 50 pages, because they need a home page, an education page, a gallery, a process page, a financing overview and an assessment form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a solar installer for
We will ask for your services, certifications, service area, process and photos of installed systems.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Roofers · Security system installers · Home inspectors · Window installers
