What a boutique hotel website needs to do
Boutique guests want atmosphere. Show rooms, the story of the place, nearby sights and a booking link or inquiry form. Guests also compare breakfast, parking and pet rules. Put those details on a plain amenities section so they are not hunting through reviews.
Direct bookings save fees. A simple book-direct note and link are part of every page. Wedding and small-event inquiries are valuable to a small property. A short events section with capacity and what is included gets those leads to you directly.
People searching for a boutique hotel usually decide in seconds. Your site should answer the questions below before they have to ask.
Book a room
Booking link
See rooms
Gallery
Plan an event
Request
Contact us
Direct
Timing matters. Seasons and holidays set rates and demand.
The pages a boutique hotel website needs
A boutique hotel site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with book button
- ✓Rooms
- ✓Experience
- ✓Events
- ✓Contact
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on boutique hotel websites
- ✓Poor photos
- ✓Booking buried
- ✓No events page
Getting found: SEO basics for a boutique hotel
- ✓Name the town and style — "boutique hotel in your town"
- ✓Rooms page
- ✓Short FAQ
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a boutique hotel website costs
Most boutique hotels fit Business Plus: $989 one-time for up to 20 pages, because they need a home page, a rooms page, an experience page, an events page and a contact form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a boutique hotel for
We will ask for your rooms, photos, booking tool, events options and story.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Bed and breakfasts · Vacation rental hosts · Travel advisors · Retreat centers
Planning guides and features
What a boutique hotel website costs · Boutique hotel website launch guide
