A new client lands on your page with a question like "what do I get for breakouts?" and not with the name of a peel. If your booking list starts with product names and acronyms, they scroll, shrug and message three other studios. Booking that works for estheticians starts with the menu, because the click only happens when the client believes they are choosing the right thing.
Group the menu by what the client wants
Try three or four headings: clearer skin, calming and sensitivity, glow before an event, and maintenance. Under each, list the treatments with time and a sentence of plain explanation. A person with redness finds their section in seconds, and a regular finds their usual facial without hunting.
Each treatment becomes its own bookable service with its own length, so the calendar reserves the right slot. Add-ons such as a mask or extractions can be separate options that extend the time automatically.
Details worth putting before the button
- ✓Length and downtime — how long the visit takes and whether skin will look different afterward
- ✓Prep notes — what to avoid beforehand, such as certain products or sun exposure
- ✓Consultation option — a short first visit for people who are unsure
- ✓Patch or intake form — a link so skin history arrives before the appointment
Aftercare is part of the booking experience
When someone books a treatment, the confirmation is your best moment to send aftercare. A short page or email explaining what to do and avoid reduces nervous follow-up messages and leaves the client feeling looked after.
Put your late and cancellation terms in the same place. They are your own rules; we make sure they appear before payment and again in the confirmation, so nobody is surprised.
What you send and what we do
- ✓Your treatment list — rough notes are fine, we shape the descriptions
- ✓Photos — your space, your hands working, and results you are allowed to share
- ✓Existing booking tool — or we help set up Square for scheduling
- ✓Your policies — late arrival, cancellation and product return wording
Timing your busy windows
Skin resets in early spring, pre-wedding appointments and the weeks before the holidays tend to fill up first. Put a short availability note near the booking button before those periods so people reserve instead of wondering.
What to expect, honestly
- ✓No medical language — we describe treatments, not conditions or cures
- ✓Tool fees are the provider’s — Square and similar tools set their own rates
- ✓Product sales are separate — retail ordering is a different feature we can discuss
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Appointment booking websites · Websites for estheticians · Before and after galleries · FAQ pages
