Most of what a salon website needs already exists in your head and on a printed menu. Writing it down in one place is the main job. Send what you have, tell us what is uncertain and we write the pages for you to approve.
The service menu, with time
List every service the way you would say it to a new client. Next to each, write how long it takes, what is included and the starting price, noting if it varies by length or stylist. Mark which ones need a consultation first.
Also say what you do not do. If you do not offer certain treatments, saying so quickly sends the wrong inquiries elsewhere.
About the team
- ✓Each stylist’s name — with how they like to be listed
- ✓Specialties — color, cuts, extensions, curls, bridal
- ✓A photo — bright, same style across the team
- ✓Booking preference — whether clients may book them directly or by request
Booking, deposits and policies
Tell us which booking tool you use, or that you have none yet. Write out your late, no-show and cancellation rules exactly as you want them stated. If you take deposits, say how much and when; the tool or processor sets its own fees.
We place policies before the final booking step so no one is surprised. You decide the words; we draft a clear version from your notes.
Photos and permission
- ✓Your space — a front-facing shot and one inside in good light
- ✓Finished work — only with the client’s agreement
- ✓Team photos — relaxed and recent
- ✓Logo and colors — send the file or tell us what you use now
A sample service line we can build from
A useful menu entry carries more than a name and a number. For example: "Full highlight, 3 hours, includes toner and blowout, from the starting price you set, more for long or very thick hair, consultation required for anyone coming from box dye." That one line answers how long to block off, what is included, why the price may move and who must talk to you first.
If you group services differently from how the booking tool lists them, tell us. We can match the site to the tool’s names so a client never searches for one label and finds another.
Stylist bio prompts that work
- ✓How long they have been doing hair — in their own words, not a résumé
- ✓What they love booking — lived-in color, curly cuts, fades, updos
- ✓Who their ideal client is — low-maintenance, special occasion, big changes
- ✓One personal detail — a hobby or hometown that makes them easy to talk to
Practical details new clients ask about
Write down the small things the front desk explains every day: where to park, whether the door is on the side street, whether kids can come along, if you take walk-ins and what payment you accept at checkout. Add how early a new client should arrive and what to bring, such as inspiration photos or a note about recent color. These details become a short first-visit section that saves your team a dozen repeat explanations every week.
What to expect, honestly
- ✓We write from your facts — prices and policies come from you
- ✓We connect your booking tool — we do not host appointments
- ✓Photos need permission — we cannot confirm rights for you
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
What to send a web designer · Booking and deposits · Salon website mistakes · Questions salons should ask
