An equipment rental site should be ready by late winter, before contractors line up spring jobs and homeowners plan weekend projects. Customers want to know whether you have the machine, what the rental period and deposit look like and whether you deliver to their job site. Sort inventory into the categories people search for, write your terms once, and the build follows.
How the launch unfolds
Day 1-2: You send categories, photos and terms, and we build a home page where a "request equipment" button sits next to your most-rented categories.
Week 1: We create the equipment, terms and delivery pages and set up a request form that captures dates and the job location.
Week 2: You check specs, operating notes and terms, then send a test request from a phone to see how it arrives.
Launch: The site goes live once you approve it; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Inventory by category — earthmoving, aerial lifts, compaction, concrete tools, generators and event tents, grouped by the job rather than the manufacturer
- ✓Photos of key machines — your own skid steers, mini excavators, scissor lifts or light towers rather than catalog images
- ✓Rental terms — daily, weekend and weekly periods, deposits, fuel, cleaning and damage rules
- ✓Delivery zone — where you drop off and pick up, how scheduling works and any minimums for delivery
- ✓Request form fields — start and end dates, equipment wanted, job address and whether delivery is needed
The first month after launch
Over the first month, track which machines people ask about most and give them better photos and a short spec list. Ahead of spring construction and summer event season, move tents, lifts or landscaping equipment toward the top of the equipment page. Update the delivery zone and terms whenever they change, and add new units as they join the fleet. When a machine is retired or out for long repairs, remove it so nobody requests it.
Mistakes to avoid at launch
- ✓Leaving deposit and damage rules off the site — the counter fields the same questions all day and some customers walk
- ✓Ignoring delivery — a contractor who needs a lift on site Tuesday calls the company that explains drop-off
- ✓Accepting requests with no dates — you trade three messages before knowing whether the machine is even free
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for equipment rental companies · What a equipment rental company website costs · What to send your designer · Plan your website
