A dermatology practice site launches smoothly when services are sorted into two clear paths, medical care such as skin checks, acne and eczema, and cosmetic treatments such as peels and injectables. Visitors need to find the right kind of appointment, not read advice. With provider bios approved and the scheduling tool ready, the build moves quickly.
How the launch unfolds
Day 1-2: You send conditions, cosmetic services and provider details, and we outline a home page with two clear doors: medical appointments and cosmetic consultations.
Week 1: We write the medical and cosmetic pages in general, informational language, and your clinical team reviews every sentence.
Week 2: We build the providers page, link scheduling and set up a contact form that asks only for name, contact details and a general reason such as "new patient visit".
Launch: Your office contact gives final approval and we publish; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Conditions seen — a plain, informational list such as skin checks, acne, eczema, psoriasis and rashes, so visitors know whether to request a visit
- ✓Cosmetic menu — treatments described simply and kept on their own page, apart from medical care
- ✓Provider bios and photos — each clinician’s training and areas of focus, in wording they approve
- ✓Scheduling tool — the booking system or request route your front desk already uses, ready to link
- ✓First-visit details — hours, location, parking, what to bring and how insurance questions are handled, in your office’s words
The first month after launch
In the first month, check that provider details, hours and the scheduling link are current. Before summer, add a short informational note about booking skin checks; in fall, feature the cosmetic consultation page. Keep forms free of health details, and review wording after your front desk has seen which questions patients still ask by phone. When a provider joins or leaves, update the providers page the same week so patients book with the right person.
Mistakes to avoid at launch
- ✓Mixing medical and cosmetic care on one page — a visitor worried about a mole lands among injectable prices and leaves confused
- ✓Posting before-and-after photos without checking consent and your practice’s rules — the practice risks problems with advertising and patient privacy
- ✓Having no clear scheduling path — requests slip between the site and the front desk
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for dermatology practices · What a dermatology practice website costs · What to send your designer · Plan your website
