A cycling studio’s site is launch-ready when your booking platform holds the real schedule and every class format has a settled name, because riders move straight from the schedule to reserving a bike. Newcomers also want to know what their first ride involves: clip-in shoes, bike setup and how intense the room gets. Put that in place and the remaining work is photos and instructor bios.
How the launch unfolds
Day 1-2: You send class formats, packs, bios and the booking link, and we plan a home page where a "reserve a bike" button sits beside this week’s classes.
Week 1: We build the schedule, packs and instructors pages, embedding or linking your booking tool so the times shown always come from one source.
Week 2: You book a test class on a phone, check the first-ride guide for anything missing and approve the wording on every pack.
Launch: The site goes live after your final pass; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Class formats — rhythm rides, endurance climbs, intervals or low-impact sessions, each with a sentence on intensity and length
- ✓Packs and memberships — intro offers, class packs and unlimited options described so a first-timer knows which one to choose
- ✓Instructor bios — a photo, the formats each instructor teaches and a line about their coaching style or music taste
- ✓Booking platform link — the schedule widget or page in the tool you already use, tested with a reservation made from a phone
- ✓First-ride guide — shoe rental, arrival time, water, towels and help with seat and handlebar setup
The first month after launch
In the first month, take photos during a few real rides, with riders’ consent, and replace any placeholder images. Ahead of January and the weeks before summer, feature your intro pack near the top of the home page and remove it when the push ends. Check every booking link after platform updates, and add new instructors as soon as they join the schedule.
Mistakes to avoid at launch
- ✓Retyping the schedule instead of pulling it from the booking tool — times drift out of date and riders arrive for a class that moved
- ✓Naming packs without explaining them — a first-timer cannot tell an intro offer from a ten-ride pack and buys nothing
- ✓Skipping instructor bios — riders choose classes by instructor, and an anonymous roster gives them no reason to try you
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for cycling studios · What a cycling studio website costs · What to send your designer · Plan your website
