A commercial real estate site launches cleanly when the firm can state its lane in one sentence and has a short list of transactions cleared for public description. Owners, tenants and investors are choosing an advisor, so they read for specialization and for the people behind the signs. Getting internal approvals done early is what keeps the schedule short.
How the launch unfolds
Day 1-2: You send the focus statement, bios and any cleared transaction notes, and we sketch a structure around property types and audiences.
Week 1: We draft services, transactions and team pages, and each person named reviews their own wording before it moves forward.
Week 2: We add the contact form with routing options and link to your existing listings feed or brochures, then test everything on a phone.
Launch: We recheck names, titles and spellings, publish and verify the links; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓A one-sentence focus statement — Office, industrial, retail or multifamily, and which submarkets, so the firm does not read like a generalist
- ✓Cleared transaction summaries — Property type, role of the firm and context in neutral wording, approved by every party who needs to approve
- ✓Broker and advisor bios — Short focus statements and clean headshots, since clients choose people before firms
- ✓Services by audience — Tenant representation, landlord leasing, investment sales and advisory described as separate offers
- ✓Inquiry routing rules — Which request types go to which broker, so a lease question never lands with an investment adviser
The first month after launch
In the first month, schedule a recurring reminder to add new transaction summaries as clearance arrives and to retire listings that have closed. Update broker bios when roles shift, and refresh a short market note ahead of lease-expiration season or year-end. Review which inquiry routes receive messages and adjust the form options accordingly.
Mistakes to avoid at launch
- ✓Publishing deal details before every party signs off — A confidentiality problem forces a takedown and damages trust with the client
- ✓Giving every team member the same generic bio — Prospects cannot tell who handles their type of property and pick a firm that is clearer
- ✓Linking to listings with no introduction — Visitors see inventory but not why this firm should represent them
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for commercial real estate firms · What a commercial real estate firm website costs · What to send your designer · Plan your website
