An equipment dealer site goes live cleanly when every machine type you sell has a home and every buyer question about availability has a short route to your sales desk. Contractors and facility managers arrive with a specific need in mind, so the page should let them find it quickly.
How the launch unfolds
Day 1-2: you send category names, a short list of current featured units with photos, and your service description, and we map the pages around a quote button
Week 1: we write the category and service pages, you confirm specs and brand wording unit by unit, and we flag anything that sounds like a promise about condition
Week 2: the featured page and quote form are built, and you submit a test inquiry naming a real machine to confirm it reaches the right person
Launch week: we connect your domain, you review on a phone as a buyer would from a job site, and we publish, with a faster timeline possible for eligible projects with content ready
What to gather before you start
- ✓Category list in buyer language — group machines the way customers ask for them, such as skid steers, forklifts or kitchen line equipment, not the way a manufacturer catalog orders them
- ✓Spec snapshots — capacity, power type, hours or age for a few featured units give a buyer enough to decide whether to ask
- ✓Brand and authorization notes — which makers you represent and whether you sell new, used or both avoids mismatched requests
- ✓Delivery, pickup and rental terms — how a machine reaches the buyer and any limits on distance or loading
- ✓Service bay and parts details — what you repair, which brands, and how a customer starts a service request
The first month after launch
In the first month, set a weekly habit of removing sold units and adding new arrivals while the lot is fresh in your mind. Review the quote requests to see which machine types draw the most questions and give those categories more detail. Update any year-end or spring-season buying notes on the home page.
Mistakes to avoid at launch
- ✓Listing units that have already sold — a buyer drives across town for a machine that is gone and stops trusting every other listing
- ✓Photographing equipment in a cluttered yard — buyers cannot judge condition, so they ask for more photos or simply move to the next dealer
- ✓Burying the service department — customers who only need a repair never learn you offer one, and fleet buyers read the silence as thin support
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for commercial equipment dealers · What a commercial equipment dealer website costs · What to send your designer · Plan your website
