A financing broker’s site launches properly when the explanations are plain, the disclosures are in place and nothing on the page suggests a result you cannot control. Business owners are comparing you against stressful alternatives, so calm and specific wording does the work.
How the launch unfolds
Day 1-2: you send your service list, the owner situations you see most often and any required disclosure text, and we outline the page flow from questions to first conversation
Week 1: we draft the options and how-it-works pages in everyday language, and you read every sentence for anything that sounds like a promise or a rate
Week 2: the about and contact pages are finished, the form is limited to basic contact details, and you send a test inquiry to confirm what arrives
Launch week: your advisors give final approval to the wording, we connect your domain and publish
What to gather before you start
- ✓Plain-language descriptions of each product type — equipment financing, lines of credit or working capital, each explained without implying anyone qualifies
- ✓The situations you handle most — a restaurant replacing an oven, a contractor buying a truck, a retailer ahead of a busy season
- ✓A first-conversation outline — what you ask, what the owner should have nearby and what happens after the call
- ✓Disclosure language — wording your advisors or regulators expect, supplied by you so we place it exactly as written
- ✓A short note on what you do not do — brokering versus lending, and that you do not collect sensitive documents through the website
The first month after launch
In the first month, read the early inquiries to see which terms confused people and rewrite those lines in simpler words. Add a short seasonal note ahead of the periods when owners buy equipment or prepare for a busy stretch. Check that the disclosure text still matches your current practices.
Mistakes to avoid at launch
- ✓Hinting at approval odds in headlines — an owner reads it as an assurance, and you inherit a conversation that starts with the wrong expectation
- ✓Letting the contact form ask for statements or ID numbers — sensitive information travels over a channel not built for it
- ✓Copying lender wording word for word — the page sounds like a brochure, owners cannot tell what you actually do for them
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for business financing brokers · What a business financing broker website costs · What to send your designer · Plan your website
