Website design for the trades

Why this matters for your business

Trade work splits into two kinds of customer: the emergency who needs someone today, and the planned job where they compare three companies. Your site has to serve both, and they want different things.

The emergency wants to know you cover their area and can come now. The planned job wants proof, licence details and a sense that you are established. We build for both on the same page.

Three simple steps

1. Tell us what you need. A short intake, about fifteen minutes — your services, your customers, how people find you now.

2. We design, write and build. Draft copy, page design, build and testing on real devices. You are not handed a page builder.

3. You review, we revise, then launch. 10 defined revision rounds. You say what is wrong, it gets fixed, it goes live.

Who this is for

We build sites for plumbers, roofers, electricians, HVAC technicians, garage door, appliance repair, painters, flooring and general handyman services. If you are somewhere adjacent, the process is the same — tell us what you do and we build around it.

What we do not do

We do not build custom web apps, full ecommerce catalogs, marketplaces or complex booking systems from scratch. We build high-quality marketing websites that look professional, load fast and are set up for search from day one. If you need a full online store with hundreds of products, say so at intake and we will tell you honestly whether we are the right fit.

A page plan for plumbing, electrical, roofing or HVAC

• ✓Home — Leads with whether you take urgent jobs, your coverage area and a short request form.
• ✓Emergency service — Explains what counts as urgent for your trade and what happens after someone reaches out.
• ✓Service pages — Water heaters, panel upgrades, roof leaks or AC repair, each with its own page.
• ✓Areas served — The towns and suburbs you dispatch to, listed in one place.
• ✓License and insurance — The details you supply, shown where a cautious homeowner looks for them.
• ✓Maintenance plans — If you sell tune-ups or annual checks, a page describing what each visit covers.

What a trades site does and doesn't include

• ✓Service pages and request form — Included, with a field for urgency and a photo upload.
• ✓Dispatch or field-service software — Connected; ServiceTitan, Jobber, Housecall Pro or your tool takes the request through its own booking link.
• ✓Online payments for invoices — Connected through your existing payment provider, or Square if you need one.
• ✓Live technician tracking or customer accounts — Not part of our builds; that lives in your field-service platform.

Pricing for a trade business site

A one-time fee covers the build, set by how many pages it holds. One trade in one town is a small plan; a shop offering plumbing, drain and water heater work across a metro area needs a larger one. Writing, design and form testing are always included.

Website Care runs $30/month and includes hosting, HTTPS, backups, weekly checks and up to 30 minutes of small edits a month, handy for a seasonal tune-up promotion. Dispatch software and payment fees are billed by those companies.

Who handles what during a trades build

1. Call-type list: You list the jobs you want, the ones you refuse and your after-hours rules.
2. Coverage map: You name the towns; we turn them into a clear service-area page.
3. Photo dump: Send phone pictures of finished work; we pick the clearest.
4. Draft review: You check that technical terms and service descriptions are accurate.
5. Live test: We run a test request marked urgent and confirm you get it.

Questions from plumbers, electricians and HVAC owners

I don't want night calls for every little thing. Can the site filter that?

Yes. We spell out what you treat as an emergency and what can wait for business hours, and the form asks the visitor to choose. That way the urgent requests stand out and a dripping faucet doesn't look like a flooded basement.

Can I advertise a tune-up special?

Sure. We can add a seasonal offer block with the terms you give us, and your monthly edit time swaps it out when the season changes. We won't invent discounts or deadlines you haven't set.

I share a truck with a partner in another trade. One site or two?

If the two businesses are separate companies, two sites usually reads more clearly. If you operate under one name, one site with a section per trade works fine. We can talk through which matches how customers already know you.

Will customers see my prices?

Only if you want. Some trades show a diagnostic or trip fee; others prefer to quote on site. We can say how pricing works, for example a flat visit fee, without listing figures you would rather not publish.

Ready when you are

Tell us about your business. About thirty seconds, no cost, no obligation.

Get Your Website →

Common questions

Most of my work is emergency call-outs. Can the site reflect that?

Yes, and it should. We make urgent availability and your coverage area the most prominent thing on the page.

Should I show my licence number?

For most trades, yes. It is a trust signal and in some trades customers actively check it.

I do not have professional photos.

Phone photos of completed jobs work well and often better than stock. Send what you have.

Can you list the areas I cover?

Yes, and we structure it so you show up for searches in those areas.

How fast can it be live?

As little as 48 hours when the scope is clear.