What roofers' customers need from your website
Storm and leak calls
Fast contact for urgent leaks and storm damage.
Project galleries
Before-and-after photos sell roofs better than words.
Roof types
Shingle, metal, flat or tile: show what you install.
Inspection requests
An easy form to book a free inspection, if you offer one.
The pages we build for a roofing company website
Every site is built around how your customers actually choose a roofing company. A typical build includes:
- ✓Home page with inspection button
- ✓Roof replacement and repair pages
- ✓Project gallery
- ✓Service-area page
- ✓Inspection request form
Need more pages for every service or town you cover? Larger packages give you room to grow.
See a sample we designed
Here is our roofing sample. Yours is designed around your business, your photos and your words.
The package most roofers start with
Most roofers fit Business Plus: $989 one-time for up to 20 pages, plus Website Care at $30/month. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What the roofing site includes, and what it leaves out
- ✓Storm and leak path — Water coming through the ceiling? A tap-to-call button and a two-question leak form sit up top, along with your emergency tarping policy if you offer one.
- ✓Roof type pages — Asphalt shingle, metal, flat and tile, covering what you install, how long a tear-off takes and what to expect on install day.
- ✓Inspection request form — Collects the address, roof age, the problem, photos and whether there's an open insurance claim.
- ✓Project gallery — Before-and-after photos and drone shots from your jobs, sorted by roof type.
- ✓Custom-scoped tools — Instant estimates from satellite measurements or financing calculators are quoted separately.
What a roofing company pays, and to whom
Roofers pay one time, at the plan price, for design, copy, roof type pages, the gallery and the inspection form. Website Care is $30/month for hosting, HTTPS, backups and weekly checks, with small edits like a storm-season banner after hail.
Roof measurement reports, financing partners, CRM tools such as AccuLynx or JobNimbus and domain renewal are billed by those providers.
How we build your roofing site
- Consult: Roof types, crews, service area and how storm work is handled.
- License, insurance and photos: License details and real job photos, including drone shots.
- Materials and warranty check: You confirm every detail in our draft about materials, warranties and claims.
- Up on the roof: When you approve, the site launches.
Roofers ask
Can we mention insurance claims?
Yes, carefully. We describe how you work with homeowners during a claim without promising coverage or approval. Rules about roofers and insurance claims vary by state, so you confirm the wording before we publish anything about it.
Should we show manufacturer certifications?
Only those you actually hold, with details you supply. Manufacturer programs have their own rules about using logos and program names, so check with the manufacturer first, then send us the approved artwork and wording.
Can homeowners book a free inspection online?
If you offer free inspections, the form lets them request one with their address, roof age and photos of the problem. You or your office confirm the appointment time, so the schedule stays under your control.
What about storm season?
A banner or a storm-damage page can go up quickly as a small edit when hail or high winds hit your area. We write it calmly, without fear tactics or promises about insurance payouts, and take it down when things settle.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Proof from our own websites
We build and grow our own websites first. Across them, monthly Google impressions grew from 2,109 in March 2026 to 77,354 in September. See the results →
