What real estate agents' customers need from your website
Personal brand
Buyers and sellers choose a person.
Neighborhoods
The areas you know best.
Seller and buyer paths
Different needs, different pages.
Lead capture
Home value and contact requests.
The pages we build for a real estate business website
Every site is built around how your customers actually choose a real estate business. A typical build includes:
- ✓Home page with contact button
- ✓Buyers page
- ✓Sellers page
- ✓Neighborhood pages
- ✓About and contact
Need more pages for every service or town you cover? Larger packages give you room to grow.
See a sample we designed
Here is our interior design sample. Yours is designed around your business, your photos and your words.
The package most real estate agents start with
Most real estate agents fit Business Plus: $989 one-time for up to 20 pages, plus Website Care at $30/month. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What the agent's site includes, and where your MLS tools come in
- ✓Buyer and seller pages — Separate paths explaining how you work with each, from first showing or listing appointment to closing.
- ✓Neighborhood pages — Schools, commute notes, the feel of each area and what homes there tend to look like, written from your local knowledge.
- ✓Home value request — A form that collects the address and timeline so you can prepare a comparative market analysis yourself.
- ✓Listings feed — If your brokerage or an IDX provider supplies a listings feed, we link or embed it; that provider's fees and rules apply.
- ✓Not included — Saved-search accounts for buyers, transaction management tools or agent sign-in areas aren't part of our build.
An agent's website costs, ours and the providers'
An agent pays the plan price once for design, copy, buyer and seller pages, neighborhood pages and the forms. Website Care, $30/month, gives you hosting, HTTPS, backups and weekly checks, with small edits like a new neighborhood or an updated bio.
IDX feed providers, CRM tools, brokerage-required systems and domain renewal bill you directly. Advertising rules set by your brokerage are yours to confirm.
How we build your real estate site
- Consult: Your markets, the clients you serve and how your brokerage handles listings.
- Bio and brokerage details: License info, brokerage name and photos.
- Brokerage check: You confirm anything your brokerage requires in our draft.
- Listing day for your site: After revisions and approval, it goes live.
Real estate agents ask
Can my site show live MLS listings?
Yes, through an IDX provider your MLS approves. We link or embed their feed, and they handle the data rules and fees. Without a feed, we can feature your own listings manually through edits.
What does my brokerage need on the site?
Brokerages commonly require their name and specific disclosures, but rules vary. Check with your broker, and we add exactly what they require. We don't give advice on licensing or advertising regulations.
Can I own the site if I change brokerages?
Yes. The domain and site are yours, and we update the brokerage details when you move. That's a big reason agents build their own site instead of relying only on a brokerage page.
Should I write about the local market?
Short, honest market updates in your voice can help, as long as you're careful with numbers and sources. We can publish them through Website Care edits or Monthly SEO if you choose to add it.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Proof from our own websites
We build and grow our own websites first. Across them, monthly Google impressions grew from 2,109 in March 2026 to 77,354 in September. See the results →
