What physical therapists' customers need from your website
Referrals and direct access
Explain how patients can start care.
Services
Post-surgery, sports, balance and more.
Insurance
Accepted plans in plain language.
Locations
Hours and directions for each clinic.
The pages we build for a physical therapy clinic website
Every site is built around how your customers actually choose a physical therapy clinic. A typical build includes:
- ✓Home page with appointment button
- ✓Service pages
- ✓New patient information
- ✓Therapist bios
- ✓Locations and hours
Need more pages for every service or town you cover? Larger packages give you room to grow.
See a sample we designed
Here is our dental sample. Yours is designed around your business, your photos and your words.
The package most physical therapists start with
Most physical therapists fit Business Plus: $989 one-time for up to 20 pages, plus Website Care at $30/month. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What the clinic site includes, and what your EMR handles
- ✓Service pages — Post-surgical rehab, sports injuries, balance and vestibular therapy and other specialties, explained in general terms your clinicians approve.
- ✓Direct access and referrals — How patients can start care in your state, with or without a referral, written from the information you provide.
- ✓Appointment request — Collects name, contact details and preferred times, with a notice asking people not to include medical details.
- ✓Insurance and self-pay — The plans you accept and any self-pay options, exactly as you provide them.
- ✓Not included — Patient intake, home exercise programs or patient sign-in areas stay in your EMR or exercise software.
What a PT clinic pays us, and what vendors charge
A clinic's site costs the plan price once, covering design, copy, service pages and the appointment request form. Website Care, $30/month, keeps it hosted on HTTPS with backups and weekly checks, and covers small edits for a new therapist or changed location hours.
Your EMR, scheduling software, home exercise program tools and the domain renewal bill you directly. Monthly SEO is an optional extra you can decide on later.
How we build your clinic's site
- Clinic consult: Services, locations and how patients get started.
- Therapist bios: Credentials, specialties and photos for each therapist.
- Clinician approval: A therapist approves every health statement in our plain-language draft.
- Opening the doors online: After up to 10 revision rounds, the clinic signs off and we launch.
PT clinic owners ask
Can patients book directly online?
When your scheduling system allows patients to self-book, the site sends them straight there. If it doesn't, the request form collects basic contact details and preferred times, and your front desk confirms the appointment along with insurance verification.
Should we explain direct access?
Yes, if your state allows it. Patients often don't know they can start therapy without a referral. We write the explanation from information you verify and avoid giving legal or medical advice ourselves.
Can we have a page for each location?
Yes. Each location page shows hours, parking, the therapists who work there, the services offered at that site and directions. Larger plans give room for more locations as you grow, without redesigning the site.
Can we post exercise videos?
We can embed videos you've recorded and hosted on YouTube, with a note that patients should follow their own therapist's instructions. We don't build exercise program libraries; those stay in your home exercise software.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Proof from our own websites
We build and grow our own websites first. Across them, monthly Google impressions grew from 2,109 in March 2026 to 77,354 in September. See the results →
