What painters' customers need from your website
Before and after
Painting is visual; a gallery is your best salesperson.
Interior vs exterior
Two different jobs, both easy to find.
Estimate requests
A simple form for room counts, photos and timing.
Trust
Insurance details you provide, clean job sites and real photos.
The pages we build for a painting company website
Every site is built around how your customers actually choose a painting company. A typical build includes:
- ✓Home page with estimate button
- ✓Interior and exterior pages
- ✓Gallery
- ✓About page
- ✓Estimate form
Need more pages for every service or town you cover? Larger packages give you room to grow.
See a sample we designed
Here is our home-improvement sample, Halden Interior Finishes. Yours is designed around your business, your photos and your words.
The package most painters start with
Most painters fit Launch Website: $399 one-time for up to 5 pages, plus Website Care at $30/month. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What the painting company's site covers
- ✓Interior and exterior pages — Separate pages for rooms, cabinets and trim, and for siding, decks and fences, with how you prep and protect each space.
- ✓Estimate request with room photos — Homeowners upload pictures of rooms or siding, add room counts and preferred timing, so you can give a rough range before visiting.
- ✓Project gallery — Real jobs from your crews, sorted into interior, exterior and cabinets.
- ✓Colors and paint lines — The brands you use and whether you help with color choices, written from what you actually offer.
- ✓Custom-scoped tools — An instant estimate calculator or a color visualizer is quoted separately.
What painters pay for, and what other services bill
Painters pay the one-time plan price for design, copy, service pages, the gallery and the estimate form. Website Care, at $30/month, takes care of hosting, HTTPS, backups and weekly checks, with editing time when you want to push exterior jobs before spring.
Estimating and invoicing software, color visualizer apps and the domain renewal are paid to those companies. Manufacturer programs are agreements between you and the paint brand.
How we build a painter's site
- Consult: Your services, the jobs you want more of and the area your crews cover.
- Phone photos: Before-and-after pictures, which we pick, crop and caption.
- Prep and warranty check: You confirm what our draft says about prep, warranties and paint.
- Approved and published: After your sign-off, the site launches.
Painters ask
Can homeowners get an estimate from photos?
The estimate form lets them upload photos so you can give a ballpark range or decide whether a visit is needed. Exact pricing still depends on prep and condition, and we word the form so customers understand that before they hit send.
Should we mention lead-safe practices for older homes?
If you're certified and follow lead-safe work practices, saying so helps owners of pre-1978 homes. We publish only the certification details you provide and link to official sources instead of explaining regulations ourselves.
Can we show cabinet painting separately?
Yes. Cabinet refinishing buyers ask about durability, spraying versus brushing and how long the kitchen is out of use. A dedicated page answers those questions and shows the right photos.
We only paint exteriors spring through fall. What about winter?
The site can feature interior work in colder months and invite homeowners to book exterior jobs early for spring. Seasonal changes run through Website Care, so your home page stays relevant all year.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Proof from our own websites
We build and grow our own websites first. Across them, monthly Google impressions grew from 2,109 in March 2026 to 77,354 in September. See the results →
