What HVAC companies' customers need from your website
Seasonal urgency
No heat in January, no AC in July: the call button has to be obvious.
Maintenance plans
If you sell tune-up plans, the site explains them clearly.
Brands and equipment
Customers like seeing which systems you install and service.
Financing mention
If you offer financing through a partner, we can point to it.
The pages we build for a heating and cooling business website
Every site is built around how your customers actually choose a heating and cooling business. A typical build includes:
- ✓Home page with call and booking buttons
- ✓Heating, cooling and maintenance pages
- ✓Service-area page
- ✓About and team page
- ✓Contact and quote form
Need more pages for every service or town you cover? Larger packages give you room to grow.
See a sample we designed
Here is our HVAC sample. Yours is designed around your business, your photos and your words.
The package most HVAC companies start with
Most HVAC companies fit Business Plus: $989 one-time for up to 20 pages, plus Website Care at $30/month. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What the heating and cooling site includes, and what it doesn't
- ✓No-heat and no-cool buttons — Two clear paths on the first screen, one for breakdowns and one for planned installs, so a homeowner sweating in July isn't hunting for help.
- ✓Maintenance plan page — Your tune-up agreement explained: how many visits, what a technician checks, priority scheduling and renewal, all as you run it.
- ✓Equipment and brands — Furnaces, heat pumps, mini-splits and the brands you install, described from your own install notes.
- ✓Financing pointer — If a lending partner finances systems for you, we link to their application; their terms and approvals are theirs.
- ✓Custom-scoped tools — Booking tied to ServiceTitan or Housecall Pro dispatch, or a system-sizing calculator, gets scoped before we quote.
Paying for an HVAC website without surprises
There's a one-time build price for your plan, which pays for design, copy, service pages and the request forms. Website Care, $30/month, then covers hosting, HTTPS, backups, weekly checks and a half hour of edits monthly, useful when the home page switches to furnace tune-ups in the fall.
Dispatch software, financing partners, your mailbox and domain renewal bill you separately. Monthly SEO is optional, and nobody can honestly promise where you'll show up or how many calls arrive.
How we build it between service calls
- Owner interview: Service area, the jobs you want more of and how calls get dispatched today.
- Real vans, real techs: Photos of your crew and installs instead of generic stock.
- Lead tech review: A technician checks the equipment details on each service page.
- Season-aware launch: You approve after revisions, and later Website Care flips heating and cooling messages as the weather turns.
HVAC owners usually ask
Can customers book a tune-up online?
Yes, if your dispatch software offers online booking; we link or embed it, and the slots come straight from your system. If you don't use one, the request form collects address, equipment type and preferred days, and your office confirms the time.
Can the site advertise rebates on heat pumps?
Only with details you verify and can keep current, because utility and federal programs change. We usually point visitors to the official program page and say you can help them through the paperwork, rather than restating amounts that may expire.
Should maintenance plan members see special pages?
We don't build member areas. The plan page explains benefits, and members contact you through the same form or call button. Your dispatch software can flag them as plan customers when they reach out.
We cover two counties. Do we need a page per town?
Not right away. A service-area page listing the towns you cover is a fine start. Separate town pages only make sense when each says something real, such as the older homes or common equipment you see there.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Proof from our own websites
We build and grow our own websites first. Across them, monthly Google impressions grew from 2,109 in March 2026 to 77,354 in September. See the results →
