What dog groomers' customers need from your website
Booking
Easy appointment requests.
Services by size and breed
Clear menus pet owners understand.
Photos
Happy, freshly groomed pups.
Policies
Vaccinations and cancellation policies in plain words.
The pages we build for a dog grooming business website
Every site is built around how your customers actually choose a dog grooming business. A typical build includes:
- ✓Home page with booking button
- ✓Services and packages
- ✓Gallery
- ✓Policies and FAQs
- ✓Location and hours
Need more pages for every service or town you cover? Larger packages give you room to grow.
See a sample we designed
Here is our veterinary sample. Yours is designed around your business, your photos and your words.
The package most dog groomers start with
Most dog groomers fit Launch Website: $399 one-time for up to 5 pages, plus Website Care at $30/month. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What the grooming site includes and what it connects to
- ✓Services by size and coat — Baths, full grooms, de-shedding, nail trims and puppy intros, priced or described by size and coat type as you choose.
- ✓Booking button — We connect MoeGo, Gingr, Square Appointments or the tool you already use; that account and its deposit or no-show fees are yours.
- ✓Vaccination and behavior policies — Rabies requirements, matting fees, senior dog notes and what happens if a pet becomes stressed, written in your words.
- ✓Mobile grooming area — If you run a van, a list of towns you drive to and what you need at the curb, like a level spot to park.
- ✓Custom-scoped items — Retail product shops or daycare and boarding sections with separate booking rules are scoped on their own.
What groomers pay for, and what the booking app bills
The grooming site is a one-time purchase at your plan's price, including design, copy, services pages and the booking connection. Website Care follows at $30/month for managed hosting, HTTPS, backups and weekly checks, and that's where a new holiday schedule or price change gets posted.
MoeGo, Gingr or whichever booking app you use bills its own subscription, deposits carry card fees from the processor, and your registrar renews the domain.
How we build your grooming site
- Quick consult: Services, size categories, policies, and whether you work in a salon, a van or both.
- Fluffy photo roundup: Your favorite before-and-after shots of freshly groomed dogs.
- Policy wording, word for word: You confirm every price and policy line we draft, especially matting and vaccines.
- Ready for bookings: Once you approve, the site launches with the booking button live.
Groomers usually ask
Can we require vaccination records before booking?
Your booking app may let clients upload records, and we point to that. The website itself states the requirement plainly, such as current rabies and bordetella, so owners have their paperwork ready before the first appointment.
Can we charge a deposit for first-time clients?
Yes, if your booking tool supports deposits. If you don't have one, we help you set up Square, with the account opened in your name. Deposit fees come from the processor, not from us, and you set the amount.
How do we handle matting and extra fees?
We write a clear, kind policy that explains when a shave-down may be safer than detangling and when extra charges apply. Owners appreciate knowing before drop-off, and it saves you hard conversations at pickup.
Do we need a separate page for cats?
If you groom cats, a short separate page helps, since cat owners worry about stress, handling and drying methods. If you don't take cats, we say so politely so nobody books by mistake.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Proof from our own websites
We build and grow our own websites first. Across them, monthly Google impressions grew from 2,109 in March 2026 to 77,354 in September. See the results →
