What boutiques' customers need from your website
Brand look
A site that matches your store.
New arrivals
What is in this week.
Visit the store
Hours, location and parking.
Social links
Instagram and other channels you use.
The pages we build for a boutique website
Every site is built around how your customers actually choose a boutique. A typical build includes:
- ✓Home page
- ✓Collections or lookbook
- ✓About the store
- ✓Location and hours
- ✓Contact
Need more pages for every service or town you cover? Larger packages give you room to grow.
See a sample we designed
Here is our salon sample. Yours is designed around your business, your photos and your words.
The package most boutiques start with
Most boutiques fit Business Plus: $989 one-time for up to 20 pages, plus Website Care at $30/month. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What the boutique site does, and what it hands off
- ✓Collection and lookbook pages — New arrivals, seasonal edits and styled outfits shown in large photos, arranged by collection or occasion.
- ✓Visit-the-store details — Hours, parking, a map and what makes an in-person visit worth the trip, such as fittings or personal styling.
- ✓Shop link — If you already sell online through Shopify, Square Online or another store, we link to it; that store, its products and its fees stay with that platform.
- ✓Style appointment requests — A simple form for private shopping or styling sessions, with date and size preferences.
- ✓Custom-scoped selling — Building a full online store inside your site, with inventory and checkout, is scoped separately from a standard plan.
Where a boutique's website spending goes
The one-time charge for your plan covers the look, the lookbook pages, the copy we write and the appointment form. To keep things running, Website Care at $30/month handles hosting, HTTPS, backups and a weekly check, with a little edit time each month for swapping in this season's photos.
Separately, an online store subscription, card processing, a product photographer and your domain renewal are paid to whoever provides them, as are any licensed stock images.
Steps from first chat to a finished site
- Brand chat: Show us your logo, tags, bags and the feel of the store so the site matches.
- Rack and model photos: Send product and in-store photos; we help you pick the strongest.
- Your voice on paper: The about page and collection blurbs get drafted, and you mark changes.
- Doors open: Once you approve, we launch and connect your social accounts.
Boutique owners often ask
Can customers buy from the website?
The site can link straight to your existing online store so customers check out there. If you don't sell online yet, we can talk through options, but a full store with inventory and checkout is quoted separately from your plan.
How often can we change the new arrivals?
As often as you send photos. Small swaps fit within Website Care each month. If you drop new pieces every week, linking to your store or Instagram for the newest items keeps the site from going stale between updates.
Will the site look like our store?
That's the goal. We work from your colors, signage and the way you merchandise your racks, so someone who visits after browsing the site recognizes the place right away. Send photos of the shop floor and window displays to guide us.
Can we show sizes and fit notes?
Yes. A short fit guide or a note like "runs small, size up" can live on collection pages. Detailed size charts per item usually belong in your online store, where they stay tied to stock.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Proof from our own websites
We build and grow our own websites first. Across them, monthly Google impressions grew from 2,109 in March 2026 to 77,354 in September. See the results →
