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How to start a small business, in the right order

The steps every new owner goes through, what each one depends on, and where official help lives.

By the Cheap Cheap Websites team · Updated October 6, 2026

The short answer

Start with a tested idea and a simple plan, then work out startup costs, pick a name, choose a structure, register with your state, get tax IDs (an EIN is free from the IRS), research licenses and permits, open a business bank account, talk to an insurance agent, and get found online before opening day. The SBA lists the same core steps; your state and city decide the details.

The order that saves time and money

  1. Test the idea. Talk to 10 to 20 likely customers and check who already sells the same thing nearby.
  2. Write a one-page plan. Who you serve, what you sell, how you reach customers and what it costs.
  3. Count startup and monthly costs. Separate one-time costs from bills that repeat every month.
  4. Pick a name and check it. Search your state business registry, trademarks and domain availability before you print anything.
  5. Choose a structure. Sole proprietorship, LLC or corporation changes paperwork, taxes and personal liability.
  6. Register. Most structures register with the Secretary of State; a DBA may be needed for a trade name.
  7. Get tax IDs. Apply for a free EIN with the IRS and check state tax registrations such as sales tax.
  8. Research licenses and permits. State, county and city requirements can all apply.
  9. Open a business bank account. Keep business money separate from day one.
  10. Insurance and opening prep. Ask an agent what coverage fits, then set up your website, Google listing and payment tools.

What depends on what

StepNeeds firstWhy
Register the businessName and structureThe filing uses both
EINRegistration (for LLCs and corporations)The IRS asks for the legal name and entity type
Bank accountRegistration and EINBanks usually ask for formation documents and the EIN
LicensesLocation and activityRules depend on what you do and where
Website and Google listingName, phone, address or service areaYour details should match everywhere

Where to get free help

  • SBA business guide for the national overview.
  • Small Business Development Centers (SBDCs) for free one-on-one advising in most states.
  • Your Secretary of State website for registration.
  • Your city or county business tax and licensing office for local permits.

Worked example

A cleaner named Jo follows the order: talks to customers, writes a short plan, lists costs, picks a name, registers, gets an EIN, checks licenses, opens a bank account, buys insurance and launches a website and Google profile. Each step unlocks the next.

Common questions

How long does it take to start a small business?

Registration can be done in days in many states, but licenses, permits, inspections and a location can take weeks or months. Build an opening timeline that counts back from your target date.

Do I need an LLC to start?

No. Many owners start as sole proprietors. An LLC adds a filing and fees but can separate business liability. Compare options on the SBA structure page or with a professional.

What should I do first?

Test the idea and estimate costs before you spend on a name, logo or lease.

Sources

Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.

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