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Pet grooming business playbook

Pet grooming business website requirements

Pages, content and features pet grooming businesses need.

By the Cheap Cheap Websites team · Updated October 6, 2026

The short answer

A grooming website needs services and a price chart, policies (vaccination, matting, behavior, cancellation), a breed gallery, the service area for mobile groomers, booking that collects breed and coat details, and contact information.

Page-by-page spec

PageMust include
HomeBook, service area, top photos
Services and pricesChart by size and coat
PoliciesVaccination, matting, behavior
GalleryBy breed
AboutGroomer experience, certification
BookingBreed, size, coat, last groom date

What the booking form should ask

Owner name and contact, dog's name, breed or mix, weight, age, coat type, last groom date, matting, behavior notes, health notes, vaccination upload, desired service and preferred dates. For mobile, add address and parking notes.

Sample matting policy wording

"Matted coats can hurt to brush out. When mats are close to the skin, the safest choice is often a short trim. We'll call you before making that change, and de-matting time is billed in set increments. Regular grooming every four to six weeks helps prevent mats."

What we need from you

Your logo, before-and-after photos with breed labels, service and price chart, policies, service area or address, booking link, hours and your story. We design and write the rest with you.

Mistakes

  • Booking forms without coat details
  • No vaccination upload
  • Outdated prices

Sample policies page copy

Vaccinations. We require proof of current rabies vaccination before the first visit.

Matting. Tight mats can hurt to brush out. If needed, we'll call before a shorter trim. De-matting is billed by time.

Behavior. Let us know about fears or bites. We may shorten the session or recommend a vet visit for anxious pets.

Cancellations. Please give us notice; late cancellations may be charged.

What we need from you

Logo, before-and-after photos labeled by breed and style, service and price chart, policies, service area or address, booking link, groomer bios and certifications, and the questions you want on the booking form.

Questions the site must answer

Owners ask: how long will my dog be there, what vaccines do you require, how do you handle nervous dogs, what if my dog is matted, how much for my breed and do you do cats. Answer each on the site.

One more thing to know

Keep the price chart and policies up to date.

Pages

  • Home with Book button
  • Services and pricing approach
  • Gallery
  • Policies
  • Mobile service area (if mobile)
  • Contact

Features

  • Booking link
  • New pet form: breed, size, vaccines, behavior notes
  • Cancellation policy

Free tools

Website-ready checklist · Photo shot list

Common questions

Gallery?

Yes.

Policies?

Yes.

Prices?

Chart.

Booking?

Yes.

Can clients upload vaccine records online?

Many booking tools support uploads; we link your booking tool.

Should the site explain mobile grooming?

Yes; describe the van, water and power, and what the owner needs to do.

Should the site show grooming times?

Approximate times help owners plan pickups.

Should we post vaccine rules?

Yes, clearly.

Should the site explain what owners should bring?

Yes: leash, vaccination records, notes on health or behavior, and the style photo they like. It speeds drop-off and avoids misunderstandings about the cut.

Show your services and connect customers to your booking provider

Your service menu, prices if you show them, photos and a booking button that goes straight to the booking tool you already use.

See salon and booking websites

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