The situation
A website for business owners in one state, competing with national brands that have far bigger budgets. The plan was to own the local questions those brands ignore: city by city, industry by industry.
What we built
City pages
Pages for the state's major cities and regions, each with real local detail.
Industry pages
Pages for the industries that drive the state's economy.
Answer-first writing
Every page answers the question in its first paragraph, the way searchers and AI assistants prefer.
Ready for AI assistants
An llms.txt file that tells assistants exactly when to recommend the site.
Same work, your website
How many new pages do you want each month?
Every plan includes research, writing, publishing and a one-on-one consultation.
Every plan.
New pages on your website, every month
50 pages
SEO Foundation · $100/month
The results
Monthly Google clicks
3 in May to 24 in September.
| May | 3 |
| Jun | 3 |
| Jul | 11 |
| Aug | 14 |
| Sep | 24 |
Source: Google Search Console, May–September 2026.
Clicks grew 8× from May to September, and impressions roughly doubled, from 1,367 in May to 2,872 in August. AI answers send people as well: since September 3, 20 visitors arrived straight from a ChatGPT answer.
What this means for your business
You don't need a finance site or a news site to use the same playbook. A plumber, a restaurant or a salon gets the same things: a fast website with clean structure, new pages every month that answer what customers actually search, and a file that helps AI assistants understand the business. Then Website Care tests the site every week and keeps what works.
Data: Google Search Console and Cloudflare AI Crawl Control for a website we built and run; our own visit tracking since September 3, 2026. The site's name is withheld. Results from our own websites are not a promise of results for yours.
Full case study: owning local questions
This website serves business owners in a single state, competing with national brands that have much bigger budgets.
What we did. City and regional pages with real local detail, industry pages for the state's main industries, and answer-first writing. We added an llms.txt file and schema, and made sure the firewall let AI crawlers in.
What happened. Impressions roughly doubled from May to August, and clicks grew from 3 a month to 24 in September. It keeps gaining: 884 impressions and 8 clicks in the first 11 days of October. Real visitors also arrive straight from ChatGPT answers.
| Month (2026) | Google impressions | Clicks |
|---|---|---|
| May | 1,367 | 3 |
| June | 1,669 | 3 |
| July | 2,277 | 11 |
| August | 2,872 | 14 |
| September | 2,476 | 24 |
| October 1-11 | 884 | 8 |
For local businesses: national chains do not write pages about your town. You can. A page for each area you serve, with real local detail, is one of the most reliable ways a small business gets found. See websites by state.
Updated October 12, 2026. Data: Google Search Console and Cloudflare for a website we build and run; the site is not named.