The situation
A Spanish-language guide for small business owners looking for funding. The audience is large and underserved: most finance content online is English-only, and the Spanish pages that exist are thin. Before the rebuild, the site was getting a few hundred Google impressions a month.
What we built
Thousands of real answers
6,962 pages in natural Spanish, each answering one real question an owner searches.
Built for Spanish speakers
Spanish-first pages, not machine translations of English ones.
Clean structure
Schema markup, internal links and sitemaps so Google understands every section.
Ready for AI assistants
An llms.txt file and plain-language pages so ChatGPT and others can quote it.
Same work, your website
How many new pages do you want each month?
Every plan includes research, writing, publishing and a one-on-one consultation.
Every plan.
New pages on your website, every month
50 pages
SEO Foundation · $100/month
The results
Monthly Google impressions
476 in May to 20,760 in September.
| May | 476 |
| Jun | 1273 |
| Jul | 1092 |
| Aug | 297 |
| Sep | 20760 |
Source: Google Search Console, May–September 2026.
The rebuild went live in early September. Weekly impressions went from about 50 a week in late August to 9,870 in a single week by mid-September. Across September the site showed up for 6,352 different searches, with 1,855 of its pages appearing in Google.
What this means for your business
You don't need a finance site or a news site to use the same playbook. A plumber, a restaurant or a salon gets the same things: a fast website with clean structure, new pages every month that answer what customers actually search, and a file that helps AI assistants understand the business. Then Website Care tests the site every week and keeps what works.
Data: Google Search Console and Cloudflare AI Crawl Control for a website we built and run; our own visit tracking since September 3, 2026. The site's name is withheld. Results from our own websites are not a promise of results for yours.
Full case study: what changed and what came next
This Spanish-language finance guide has about 7,000 pages answering money questions for Hispanic business owners in the United States. For most of 2026 it was shown in Google only a few hundred to about 1,300 times a month. In September it jumped to 20,760.
What we did before the jump. We researched the real questions Spanish-speaking owners type into Google and ChatGPT, wrote a page for each one instead of translating English pages, and removed thousands of duplicate addresses that the old host was serving for the same pages. We fixed redirects so every page had one clean address, submitted fresh sitemaps and pinged search engines with IndexNow.
What happened after. Google started trusting the clean set of pages. Impressions went from 297 in August to 20,760 in September and kept going: 8,594 in just the first 11 days of October, with 16 clicks. AI crawlers read the site about 27,700 times in the week to October 12.
| Month (2026) | Google impressions | Clicks |
|---|---|---|
| May | 476 | 1 |
| June | 1,273 | 4 |
| July | 1,092 | 3 |
| August | 297 | 1 |
| September | 20,760 | 39 |
| October 1-11 | 8,594 | 16 |
The lesson for your business: if you serve Spanish-speaking customers, write for them, not for a translation tool. Our bilingual websites are written in both languages by people who know what each audience searches for.
Updated October 12, 2026. Data: Google Search Console and Cloudflare for a website we build and run; the site is not named.